he recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

The 13th Edition includes new real-world examples and research findings. These help you to see how entrepreneurs are putting into practice the concepts you’re learning about, and make this text the most current and relevant one available on the market.