For strategic management and business policy courses.

Using a strategic management model to learn and apply key concepts

Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text’s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Hallmark features of this title

• A Strategic Management Model begins the first 12 chapters and provides a structure for both content and case analysis:
  • A Strategic Audit offers a professional framework for students to analyze cases, considering both internal and external factors. It also takes students through the generation of strategic alternatives and implementation programs.
  • Strategic Practical Exercises focus on the material covered in chapters, helping students apply strategic concepts to actual situations.
• Vignettes spark student interest while examining business sustainability, globalization and innovation at Toyota Motors, In-N-Out Burger, UNIQLO, Pizza Hut, and Game Stop.
• Cases deal with interesting, real companies and industries, and cover a variety of issues.

New and updated features of this title

• NEW: Skechers case helps students understand and execute a strategic audit (Chs. 4, 5, 6 and 13).
• 14 NEW: Comprehensive cases support the 13 full-length cases and 6 mini cases in the text.
• NEW: Innovation Issue boxes focus on autonomous shipping (Ch. 2), Volkswagon’s new structure (Ch. 10), how to keep Apple “cool” (Ch. 11), and the growing interest in hydrogen as a potential alternative to traditional fossil fuels (Ch.12)
• NEW: Sustainability Issue boxes examine Cadbury’s cocoa supply (Ch. 3), the Colorado River crisis (Ch. 4), sustainable seafood initiatives (Ch. 9), and bottled water and environmental catastrophes (Ch. 12).
• NEW: Global Issue boxes explore corporate culture at Salesforce (Ch. 5), low-cost manufacturing (Ch. 6), global expansion (Ch. 7), BreadTalk’s expansion into the Chinese market (Ch. 8), and the failure of the Sony–Ericsson merger due to cultural differences (Ch. 11).
• UPDATED: Extensive additions have been made to the text. For example, resource-based analysis, and more specifically the VRIO framework, has been added (Ch. 5) along with the latest efforts in the field from both research and practitioner sources. All statistics have been updated.